PRODUCT PROGRAMS
Visit València currently has seven product programmes that incorporate the sector into the entire process of designing and executing promotional plans and actions. Each programme is managed by an executive committee. Its members are voted on and elected by the members of the programme from among the candidates who present themselves voluntarily. In those executive committees in which it makes sense, due to the composition of the offer being managed, the regional and provincial administrations also have a voice, thus creating a space for public-private dialogue aimed at action and decision-making.
