Shared destination management

Destination Management Organisations (DMOs) have evolved from a model focused exclusively on tourism promotion to a much broader role based on governance, strategic planning and the comprehensive management of destinations. Today, the success of a destination is measured not only by the number of visitors it attracts, but also by its ability to generate economic prosperity, preserve its identity, improve residents' quality of life and provide high-quality visitor experiences.

This approach requires cross-sector destination management that brings together public administrations, the business community, civil society and all stakeholders involved in tourism development. Only through cooperation, participation and shared decision-making is it possible to build a balanced, resilient and sustainable tourism model.

As the destination management organisation for València, the Visit València Foundation serves as a coordination and governance platform for the tourism ecosystem, fostering collaboration between public authorities, businesses, organisations and residents to manage tourism responsibly and create shared value for the entire city.

Invest in Valencia Office is a joint initiative of the City Council of Valencia and the Official Chamber of Commerce, Industry, Services and Navigation of Valencia, which provides services as an investment promotion agency.