Sustainability, a pillar of Valencia's tourism strategy

Since 2016 sustainability has been an important part of our strategic plans. Since then, we have been gathering information from entities that are working on the subject and have put it into practice by participating in various national and international projects.

But in the face of the new tourism paradigm, we are faced with a new context. On the one hand, the 2030 agenda, where tourism is one of the six priority sectors of activity for a circular Spain. On the other hand, the climate emergency demands changes in the tourism strategy of any destination due to the impacts it entails and a circular economy tactic that will also involve a new "green" taxation, where the best adapted destination will be the most competitive. Finally, the COVID pandemic19 generated many reflections on the extreme sensitivity of tourism and the need to contemplate destinations in their entirety, moving from marketing to management, taking the citizen more into account.

OBJECTIVES

Objectives for achieving top-level competitiveness

So that all the components of the public and private sector are competitive, we are committed to contributing to the fulfilment of the Sustainable Development Objectives of the city of Valencia.

To this end, we have aligned ourselves with the international strategies of the World Tourism Organization and Habitat III and created our own initiative, Missions 2030, in order to join the European vanguard of cities that focus their research and innovation on city missions that improve the lives of people and those visiting us.

ACTORS

The actors of sustainability

1. Sustainability working group in the Municipal Tourism Council, to guarantee the participation of all actors.

2. Technical assistance: The Fundació Visit València has partnered with experts and institutions to provide tools to the sector and administration and to make progress in sustainability matters.

3. Sustainable tourism task group of the Fundació Visit València (administration, companies and universities).

ROADMAP

The sustainability roadmap in Valencia

Following a diagnosis of the economic, social, and environmental sustainability of tourism activity, we have calculated the carbon and water footprint it generates to align ourselves with the Valencia 2030 Climate Mission.

We have designed the sustainability strategy based on where we are and where we want to go, creating a tourist sustainability observatory that includes indicators from the European Commission, the UNE standard, the Valencian Government, the Global Sustainable Tourism Council, and the United Nations Sustainable Development Goals.

The development of this new framework will highlight Valencia's capacity to respond to the needs of a new model that is more inclusive and integrated, more ethical and collaborative, more visitor-friendly and fair, but above all, responsible.

Green Pact Valencia; a Firm Commitment to Sustainability

Valencia European Green Capital 2024

Discover the reasons that have made Valencia a benchmark in sustainability and the recipient of the European Green Capital title.

Make your visit more sustainable

Discover the advantages of travelling in a sustainable way. We will tell you the best way to contribute to the environment while sightseeing in València

Sustainable development goals in the city of Valencia

ODS VALENCIA

Good practice guides for sustainable tourism

The best way to demonstrate our commitment to the environment is through example, and at Fundació Visit València we apply good sustainability practices to everything we do

Guide for sustainable tourism in Valencia

Sustainable filming guide in Valencia

How to make your event more sustainable

Resources for more sustainable businesses

The participation of all companies in the value chain of the tourism industry in Valencia is essential if we want to achieve our sustainable development goals. That is why we put at your disposal a whole range of resources and information to help you be more sustainable and contribute to the common good.