Sustainability, a pillar of Valencia's tourism strategy

Since 2016 sustainability has been an important part of our strategic plans. Since then, we have been gathering information from entities that are working on the subject and have put it into practice by participating in various national and international projects.  (link to past projects)

But in the face of the new tourism paradigm, we are faced with a new context. On the one hand, the 2030 agenda, where tourism is one of the six priority sectors of activity for a circular Spain. On the other hand, the climate emergency demands changes in the tourism strategy of any destination due to the impacts it entails and a circular economy tactic that will also involve a new "green" taxation, where the best adapted destination will be the most competitive. Finally, the COVID pandemic19 generated many reflections on the extreme sensitivity of tourism and the need to contemplate destinations in their entirety, moving from marketing to management, taking the citizen more into account.


Objectives for achieving top-level competitiveness

So that all the components of the public and private sector are competitive, we are committed to contributing to the fulfilment of the Sustainable Development Objectives of the city of Valencia.

To this end, we have aligned ourselves with the international strategies of the World Tourism Organization and Habitat III and created our own initiative, Missions 2030, in order to join the European vanguard of cities that focus their research and innovation on city missions that improve the lives of people and those visiting us.


The actors of sustainability

1. Sustainability working group in the Municipal Tourism Council, to guarantee the participation of all actors.

2. Technical assistance: Visit València has partnered with experts and institutions to provide tools to the sector and administration and to make progress in sustainability matters.

3. Sustainable tourism task group of the Visit València Foundation (administration, companies and universities).


The sustainability roadmap in Valencia

Following a diagnosis of the economic, social, and environmental sustainability of tourism activity, we have calculated the carbon and water footprint it generates to align ourselves with the Valencia 2030 Climate Mission.

We have designed the sustainability strategy based on where we are and where we want to go, creating a tourist sustainability observatory that includes indicators from the European Commission, the UNE standard, the Valencian Government, the Global Sustainable Tourism Council, and the United Nations Sustainable Development Goals.

The development of this new framework will highlight Valencia's capacity to respond to the needs of a new model that is more inclusive and integrated, more ethical and collaborative, more visitor-friendly and fair, but above all, responsible.

SEE VIDEO Tourism Sustainability Strategy 2030
Albufera de valencia
SEE PROJECTS Sustainability projects
ODS VALENCIA Sustainable development goals in the city of Valencia


Good practice guides for sustainable tourism

The best way to demonstrate our commitment to the environment is through example, and at Visit València we apply good sustainability practices to everything we do


Albufera en bici
Guide for sustainable tourism in Valencia
Rodaje Perdida - Valencia
Sustainable filming guide in Valencia
Palacio de Congresos
How to make your event more sustainable

Resources for more sustainable businesses

The participation of all companies in the value chain of the tourism industry in Valencia is essential if we want to achieve our sustainable development goals. That is why we put at your disposal a whole range of resources and information to help you be more sustainable and contribute to the common good.


jardín del Turia
Portal to make your business sustainable of the Chamber of Commerce
Alrededores Valencia
United Nations Guide to Reduce Plastics
Playa malvarrosa urbana
Water management tool for companies


playa natural saler albufera
Visit Valencia signs on to the Glasgow Declaration for climate action in tourism
Racó de L Olla Tancat de la Pipa naturaleza albufera
Declaration of a climate emergency for tourism
Parque Central Valencia
6 partnerships for carbon-neutral tourism in València
Memoria actividades fundacion valencia 2019
Valencia becomes the first city in the world to verify and certify the Carbon Footprint of its Tourist Activity
Turistas Plaza de la Virgen Valencia
València becomes the first city in the world to measure the water footprint of tourist activity
OMT Turismo Plásticos
The Visit València Foundation joins the global initiative on tourism and plastics
Albufera de valencia
ABTA includes Valencia's commitment to sustainability as a success story for the reconstruction of tourism
playa cabañal en Valencia
Valencia hosts the presentation of the guide "Network of Cities Committed to Sustainable Development