Valencia

Did you know that Valencia has been recognized by the Smart Tourist Destinations Network (Red DTI) for its commitment to a tourism model that is sustainable, innovative, accessible, and people-centered? This recognition adds to the title of European Capital of Smart Tourism 2022, reinforcing the city’s role as an international benchmark in responsible tourism management.

Here are some of the key initiatives that have contributed to this recognition:

• Tourism Sustainability Plan 2022–2026: A roadmap to promote more sustainable tourism that respects both the environment and the local population.

• A consolidated, participatory governance model, encouraging shared decision-making among institutions, the private sector, and citizens.

• Participation in the PID (Smart Destinations Platform) project, which promotes digital transformation of tourism at the national level.

• European Capital of Smart Tourism 2022, with a wide range of initiatives linking tourism with environmental sustainability.

• A proprietary Tourism Intelligence System, enabling data-driven and evidence-based tourism management.

• A pioneer in sustainability: Since 2020, Valencia has measured its water and carbon footprints annually. It was the first city to certify the carbon footprint of its tourism activity.

• Sustainable Tourism Innovation Plan 2025–2028, envisioning the future of tourism from an inclusive, innovative, and sustainable perspective.

• Neighborhood Tourism Program, which highlights the cultural and social assets of local districts, balances tourist density, and encourages dialogue with residents.