A governance model for Valencia

Collaboration between public administrations is one of the cornerstones of Valencia's tourism governance model. Ongoing coordination helps optimise resources, create synergies, avoid duplication and move towards a more efficient and consistent management model.

The Visit València Foundation promotes this collaboration through the city's main tourism coordination bodies, such as the Municipal Tourism Coordination Commission and the Municipal Tourism Council, encouraging joint action across the different departments of the City Council.

This collaborative approach also extends to the regional and provincial levels through long-standing cooperation agreements that are regularly renewed and evaluated. In addition, the Generalitat Valenciana and the Provincial Council of Valencia are represented on both the Foundation's governing bodies and the executive committees of its different product programmes, playing an active role in planning and decision-making.

At both national and international level, the Foundation works closely with leading organisations such as Turespaña, SEGITTUR and UN Tourism, of which it is an Affiliate Member, as well as with other institutions committed to sustainable tourism development, innovation and destination management.

Public-private collaboration is one of the defining features of Valencia's tourism management model. The Foundation promotes this participation through product programmes that enable the tourism sector to play an active role in shaping strategies, priorities and promotional activities for each of the city's main tourism segments.

Each programme has an executive committee whose representatives are democratically elected by the businesses and organisations that belong to the programme. This system ensures genuine private sector participation in decision-making and helps ensure that initiatives respond to the specific needs and opportunities of each area of activity.

Where appropriate, these committees also include representatives from the regional and provincial administrations, strengthening shared governance structures in which public authorities and businesses work together to drive the sustainable development of the destination.

This model has enabled the development of specialised programmes such as the Valencia Convention Bureau, Gastronomy, Culture & Leisure, Sports, Shopping and Health Tourism, all fully integrated into the city's overall destination management and promotion strategy.

Citizen participation is essential to building a balanced and sustainable tourism model. Residents live alongside tourism every day and are an integral part of the identity, hospitality and visitor experience that make Valencia a unique destination.

For this reason, their role should go beyond simply experiencing the effects of tourism. Involving local communities in the design and evaluation of tourism policies helps improve coexistence, strengthen the sense of belonging and ensure that tourism development generates shared benefits for the whole city.

The Municipal Tourism Council is the city's main body for public participation in tourism matters. Together with its specialised working committees, created at the initiative of its own members, it provides a permanent forum for dialogue between public authorities, businesses, social organisations and residents, reinforcing a governance model that is participatory, transparent and focused on the public interest.