València has been selected by the Generalitat (València Regional Government) as one of the destinations where the MitoMed+ project will be implemented. This project aims to improve the development of sustainable and responsible coastal and maritime tourism in the Mediterranean and is based on the following actions: 

1.    Developing a system of tourism data indicators to measure the sustainability of tourism activities and their social and economic results and impacts. The objective of data collection is both monitoring social and environmental impacts and benchmarking with other destinations.

2.    Promoting social dialogue between stakeholders in each destination, through workshops, meetings and events that achieve maximum interaction between experts and destinations. 

3.    Creating the Green Beach model, a tool for local authorities and beach operators that helps them make decisions about the sustainable management of beaches, including documentation with criteria, advances and guidelines.

4.    Developing an integrated management model of coastal and maritime tourism in the Mediterranean by capitalising on the results of MitoMed+ and other projects from the MED programme.


The project is divided into two phases:
1.    Testing the set of indicators through the sustainable tourism evaluation tool, an open platform for data indicators and developing and implementing the Green beach model in partner regions through two pilot actions. The testing phase includes 15 destinations, located in 4 different countries and 5 different regions: Andalusia, Catalonia, Cyprus, Istria, Tuscany.

2.    Capitalising main results through their mainstreaming into regional policies and extension to other MED and EU regions.


Since April 2018, València Tourism has taken part in testing the models and indicators developed in the previous Mitomed phase. The test will be implemented via a specific online platform for designing policies, benchmarking and monitoring the results of the strategies.
Participating in the project are regional authorities, associations of local authorities, territorial development agencies, higher education institutions and research centres and expects the participations of parties concerned with maritime and coastal tourism. The inclusion in the project of the two European networks NECSTOUR (Network of European Regions for Competitive and Sustainable Tourism) and CRPM (Conference of Peripheral Maritime Regions of Europe) is a great asset, enabling increased activities and taking the debate into a much wider sphere. 


further INFORMAtion


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